“Bonzo is an absolutely essential piece of MMI One,” said Ben Teerlink, CEO & Founder of MMI. “When you combine Bonzo’s communication engine with MMI’s data and MonitorBase’s Opportunity Intelligence Alerts, you get a platform that acts automatically. It surfaces opportunities, times outreach, and engages the right people at exactly the right moment. This award is a reflection of the impact Bonzo has on production, retention, and borrower experience.”
Bonzo, the customer engagement and communication engine now part of the MMI One unified mortgage platform, announced it has been awarded the 2025 CRM Award by Originator Connect and National Mortgage Professional (NMP) magazine. The Award recognizes the top-performing CRM and communication platforms serving loan officers and lenders — specifically honoring Bonzo for redefining how mortgage professionals communicate, follow up, and build relationships at scale.
The Originator Choice Awards are determined directly by the mortgage professionals who use these technologies every day. Over the course of a month, National Mortgage Professional surveyed thousands of LOs, brokers, branch leaders, and mortgage technology users nationwide to identify the industry’s most trusted LOS, POS, and CRM platforms.
Bonzo ranked among the top CRM communications solutions in the country — earning its place as one of the mortgage industry’s preferred communication and engagement platforms, selected by the professionals who rely on it to compete and win.
Originator Connect highlights Bonzo’s ability to deliver instant, compliant, multi-channel outreach without requiring loan officers to manage complex workflows. Judges cited Bonzo’s ease of use and automation capabilities as key differentiators that elevate LO production and improve borrower and agent engagement. And with Bonzo’s new Content Studio, lenders can now create on-brand, compliant mortgage marketing — including flyers, emails, social posts, and postcards — in seconds, fully personalized, instantly co-branded, and approval-ready, eliminating designers, delays, and multiple tools while driving faster campaigns, stronger relationships, and more closings.
“Bonzo has always existed to give loan officers communication superpowers,” said Dan Jones, CTO of MMI. “This recognition from Originator Connect is incredibly meaningful because it affirms what our users tell us every day — Bonzo makes outreach faster, easier, and more effective. With automated SMS, email, voicemail drops, and now AI-powered content creation, Bonzo helps LOs deliver the right message at the right moment, every time.”
Bonzo’s integration into MMI One amplifies that value by powering communication with data, intelligence, and automation from across the ecosystem — including daily-verified production intelligence from MMI Data Center, Opportunity Intelligence alerts from MonitorBase, and borrower lifetime loyalty tools from Pathways Home. Together, the combined system eliminates manual effort and orchestrates borrower engagement with precision.
“Bonzo is an absolutely essential piece of MMI One,” said Ben Teerlink, CEO & Founder of MMI. “When you combine Bonzo’s communication engine with MMI’s data and MonitorBase’s Opportunity Intelligence Alerts, you get a platform that acts automatically. It surfaces opportunities, times outreach, and engages the right people at exactly the right moment. This award is a reflection of the impact Bonzo has on production, retention, and borrower experience.”
Why Bonzo Earned the Originator Connect Award
Originator Connect and NMP highlighted several core strengths that set Bonzo apart from other CRM and communication platforms:
User-Voted Trust & Adoption: Chosen directly by mortgage professionals nationwide who rely on Bonzo daily to manage outreach, partner communication, and client engagement.
Recognized for ease of adoption: Loan officers start using Bonzo effectively in minutes, not weeks.
Proven Production Lift: Lenders report faster pipeline movement, stronger referral partner relationships, and higher pull-through with Bonzo.
Superior Timing & Conversion Impact: Bonzo consistently helps LOs increase speed-to-lead, improve follow-up consistency, and convert more conversations into applications.
Automated, Personalized, Multi-Channel Outreach at Scales: Deliver SMS, email, and voicemail drops automatically, with full compliance controls. Automated timing paired with intelligent triggers ensures outreach happens exactly when it matters most. LO, branch, partner, or borrower details are inserted into every campaign.
Compliance & Enterprise Controls: Built-in review workflows, template governance, and message approval ensure enterprise-level consistency and compliance, a key factor for large lenders who voted.
About Bonzo and MMI One
Bonzo is the mortgage industry’s communication engine, designed to make personalized outreach effortless. With automated SMS, email, voice drops, and AI-powered content creation & CRM functionality, Bonzo enables loan officers, branches, and enterprise lenders to communicate faster, more consistently, and with greater precision. As part of MMI One, Bonzo integrates into a single, automated revenue engine that helps lenders close more loans, faster — with less effort.
MMI One delivers the mortgage industry’s only all-in-one, fully automated mortgage technology platform designed to drive revenue quickly by combining automated lender opportunity discovery (MMI Data Center), borrower opportunity intelligence alerts (MonitorBase), multi-channel communication and engagement (Bonzo) , recruiting analytics, and lifetime homeowner retention. By eliminating complexity and reducing operational costs, MMI One creates an adoption model where the platform does the work for the LO. Learn more at mmione.io or contact sales@mmi.io.
Media Contact:
Brian Vacanti
VP of Marketing, MMI
e: brian.vacanti@mmi.io
m: 720-369-8500
